Qualitative

• Focus Group Discussions
• Extended / In Depth Interviews (EDIs/IDIs)

Quantitative

• Face to Face Interviews
• Telephone Interviews
• Online Interviews (in Internet Cafes)
• Product Testing (in hall test / in home placement)
• Advert / Concept Evaluation (in hall)
• Customer Intercept
• Customer Satisfaction Measurement (CSM)
• Media Survey

Other

• Desk Research
• Mystery Shopping
• DIARIES
• BRAND TRACKER