COVERAGE :
MOST OF WEST AFRICAN COUNTRIES :
GHANA,
NIGERIA,
LIBERIA,
SIERRA,
LEONE,
GAMBIA,
BURKINA FASO
TOGO,
IVORY COAST
SENEGAL,
BENIN MALI
RESEARCH SERVICES:
⦁ Focus Group Discussions (recruitment and moderation)
⦁ In Depth / Extended Interviews (IDIs/EDIs)
⦁ Brand Tracking/Monitoring
⦁ Product Testing (in hall test / in home placement)
⦁ Advert / Concept Evaluation (in hall)
⦁ Customer Intercept
⦁ Customer Satisfaction Measurement (CSM)
⦁ Media Survey
⦁ Mystery Shopping
⦁ Telephone Interviews (if appropriate)
⦁ Online Interviews (in Internet Cafés)
⦁ Desk Research